Robine founded Straforma after years working inside organisations at the point where strategy meets behaviour: with boards and executives, in the rooms where a decision is finally made, and in the months afterwards when people have to work inside the decisions made.
Robine’s experience has spanned strategy, operating models, leadership, and organisational change, in environments where the consequences were real and the pressure was not theoretical. Much of it involved helping smart, capable people find a way forward and drive believable momentum.
What she has consistently found is that the failure is rarely in the analysis. It is in framing, in unclear authority, in silence where challenge should be, and in the gap between the decision announced and the behaviour that follows.
Straforma exists to work on that gap directly, with the people who have to hold it, and to leave the capability behind rather than the dependency.
