Privacy Policy

This policy explains how Straforma collects, uses, stores and shares personal information when you visit our website, contact us, subscribe to our updates or work with us. We have written it in plain English. If anything is unclear, ask us.

In this policy, "Straforma", "we", "us" and "our" means Robine Stephenson trading as Straforma, ABN 71 293 897 801.

We aim to handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).

What we collect

We only collect what we need. Depending on how you interact with us, this may include:

• Contact details such as your name, email address, phone number, organisation and role.
• What you tell us in a form, email, enquiry, survey or conversation, such as the reason you are getting in touch, details of a speaking or podcast request, or your responses to pre-work and workshop activities.
• Subscription preferences, such as whether you have signed up to receive our updates.
• Website usage information, such as pages visited, time on site, device and browser type, approximate location (city or region) and how you arrived at our site. We collect this through Google Analytics using cookies.

We do not ask for sensitive information (such as health information or political opinions) through our website. Please do not include it in forms or messages.

How we collect it

• Directly from you, when you fill in a form on our website, subscribe to our updates, email or call us, or take part in our sessions.
• Automatically, through cookies and similar technologies when you browse our website.
• Occasionally from someone else, for example when a colleague refers you to us or an event host shares an attendee list with your agreement.

Why we use it

We use your personal information to:

• respond to your enquiry and follow up on it
• send you our newsletter and updates, if you have asked for them
• arrange and deliver our services, workshops and events
• manage our relationship with you and keep accurate records
• understand how people use our website so we can improve it
• meet our legal and administrative obligations.

We will not sell your personal information. We will not use it for purposes unrelated to those above without your consent, unless the law requires or allows it.

Marketing emails

We only send newsletters and marketing emails if you have subscribed or have otherwise agreed to hear from us. Every marketing email includes an unsubscribe link, and you can also ask us to remove you at any time by emailing hello@straforma.com.au.

Who we share it with

We use trusted service providers to run our business. They handle personal information on our behalf and only for the purpose of providing their service to us:

• GoHighLevel – our customer relationship management system, where contact details and enquiry history are stored
• Microsoft 365 (including Teams and Outlook) – email, internal notifications of new enquiries, and document storage
• Google Analytics – website usage analytics
• Netlify – website hosting
• Elfsight – website widgets

We may also share information with our professional advisers (such as accountants or lawyers), or where the law requires it.

Storage outside Australia

Some of the providers above store or process data outside Australia, including in the United States. Where we use overseas providers, we choose established services with recognised security practices and take reasonable steps to ensure they handle your information consistently with the Australian Privacy Principles.

Cookies and analytics

Our website uses cookies, including Google Analytics cookies, to understand how visitors use the site. This information is aggregated and does not tell us who you are.

You can block or delete cookies through your browser settings. You can also opt out of Google Analytics using Google's browser add-on at https://tools.google.com/dlpage/gaoptout. Blocking cookies will not stop our website from working.

How we protect it

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access. These include using reputable providers with strong security controls, multi-factor authentication on our systems, and limiting access to the people who need it.

We keep personal information only for as long as we need it for the purposes above or to meet legal requirements, and then delete or de-identify it.

No system is completely secure. If we become aware of a data breach that is likely to cause you serious harm, we will tell you and take steps to reduce the harm.

Accessing, correcting or deleting your information

You can ask us to:

• tell you what personal information we hold about you
• correct information that is wrong or out of date
• delete your information, where we are not required to keep it.

Email hello@straforma.com.au with your request. We will respond within 30 days. We may need to confirm your identity first. We do not charge for these requests.

Questions and complaints

If you have a question or concern about how we have handled your personal information, contact us first:

Straforma
Email: hello@straforma.com.au
Website: straforma.com.au

We will acknowledge your complaint promptly and aim to resolve it within 30 days. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or on 1300 363 992.

Changes to this policy

We may update this policy from time to time. The current version will always be on this page, with the date it was last updated.