Thinking
Observations on judgement, strategy and drift, drawn from the work.
A newsletter, a podcast and a set of field notes. Each begins with something that actually happened: an observation, a tension, a decision, a consequence. Then what it may mean, and what the choice requires.
Newsletter
Catch My Drift
Straforma’s newsletter on strategy, judgement, organisational behaviour, strategic drift and what happens when reality collides with the plan.
The first issue is in preparation. Sign up and it will reach you when it is ready.
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Podcast
Coming soonReality Always Wins
Conversations with leaders who have had to deal with significant uncertainty, disruption, crises, wildcard events, or the moment the plan stopped matching reality.
Editorial rule: every episode begins with a real case, not an idea.
First guest: Rebecca Nibaldi, Director, Straforma.
The first episodes are in production. Sign up to Catch My Drift above and you will hear when the first one is out.
Field notes
Smaller signals, discovered in the work.
July 2026
The meeting was not the problem
Three organisations this month described a meeting problem. In each case the meeting was carrying a decision nobody had been given the authority to make.
June 2026
Agreement is not commitment
A room can agree without anyone deciding to act. Agreement costs nothing in the moment; commitment costs something later.
June 2026
The second telling
People rarely act on the first version of a difficult truth. The judgement is in how the second telling is structured.